In-outbound Sendai Matsushima Inc.In-outbound Sendai Matsushima Inc.

Coordinating six cities and three towns to produce
one world-class destination

Business Philosophy

We will enhance a premium brand that is unique to the six-city, three-town area. In doing so, we will encourage a form of tourism whose value surpasses existing conceptual frameworks. Through reciprocal cultural and economic exchanges with other countries, we will carry out sustainable community development that builds a prosperous region that is good to both live in and visit.

※The six-city, three-town area refers to the cities of Sendai, Shiogama, Natori, Tagajo, Iwanuma, and Higashi-Matsushima, and the towns of Matsushima, Shichigahama, and Rifu.
Business Vision

Sendai / Matsushima Metropolitan Area Revival Tourism DMO Platform

Business Overview

Board Members

Raisuke Nishiya

CEORaisuke Nishiya

Born in the city of Hirosaki in Aomori Prefecture, Raisuke studied industrial psychology and speech communications at Minnesota State University, Mankato. In 2011, he received the Grand Prize in the 8th Japan Chamber of Commerce and Industry Youth Business Plan Contest. To make this plan a reality, in 2012, he founded the TABISUKE Nishiya LLC, a company specializing in community-based tourism. The company has put together a number of unique tours, including one named “Experience Japan's Shortest Life Expectancy Prefecture: Aomori Will Kill You!” In 2016, he assumed the position of chairperson of the Tohoku Inoutbound Union. He is working to promote local revitalization via tourism across the Tohoku region.
Yasumoto Nishidate

Senior Managing DirectorYasumoto Nishidate

As CEO of enDuce Co., Ltd., Yasumoto is mainly involved in inbound tourist services for foreign women, including arranging appointments for foreign tourists at beauty salons, call-out makeup and nail services, and handling project management for beauty-related tourism. In 2016, following the establishment of the Tohoku Inoutbound Union, he assumed the position of secretary general and serves as head of the organization's finance department. In February 2018, he opened a reflexology and nail salon inside Sendai Airport.
Mitsumasa Goto

Tourism Business ExecutiveMitsumasa Goto

Mitsumasa comes from Miyagi Prefecture-- born and raised in the city of Sendai. After graduating from university, his work in business development for travel companies took him across the country and overseas. After that, he put his experience in the tourism industry to work at an advertising company, becoming active in regional revitalization, local mascot characters development, product promotion, and sales. He is also helping to promote regional branding involving local residents, such as at Sendai Free University, a regional community with a total of 4000 participants. In January 16, he set up Attract Tohoku Co., Ltd., a production company for inbound tourism that aims to introduce all the attractions of the Tohoku region to the world.
Masanori Kudo

Marketing Business ExecutiveMasanori Kudo

After graduating from university, Masanori began his career as an assistant director at a Tokyo-based television production company in 2001. Having been involved in and inspired by the production of international documentaries, he decided to study a Master's in International Relations; he subsequently studied at graduate schools in Japan, the United States, and the United Kingdom, and holds master's degrees in International Relations, Conflict Resolution Studies, and Sociology. Since the Great East Japan Earthquake of March 2011 struck off Japan's north-eastern shore, he has taken on a wide range of duties at the United Nations World Food Programme, the Public Interest Incorporated Association Civic Force, the Reconstruction Agency's Miyagi Bureau, and Filament, Inc. His responsibilities have ranged from initial emergency response to strengthening the medium-to-long term management base of local businesses and non-profits. He is also a licensed tour-guide interpreter (English).
Jessica Hallams

Tour Development DirectorJessica Hallams

Jess was born and raised in Canberra, Australia. After graduating from a Bachelor of Asia-Pacific Studies at the Australian National University she joined the JET Program as an Assistant Language Teacher in Namie-machi, Fukushima Prefecture. She immediately fell in love with the Tohoku region and ventured into tourism promotion. Before joining Inoutbound Sendai Matsushima in 2019, she was as a producer at ‘Go!Go!Tohoku!!’, an online tourism promotion initiative of Sendai Television. During her time with Go!Go!Tohoku!! she had the opportunity to present at ‘TEDx Tohoku University’ about raising the profile of the Tohoku region as a destination for tourism.

External DirectorOsamu Sakurai

Company Overview

  • [Location]
    Nippou Koutoudai Nishi Bldg.
    7F, 3-11-5 Kokubuncho, Aoba-Ku,
    Sendai, Miyagi 980-0803 Japan
  • [Email Address]

About Our Logo

If you look at a map of Japan and pay attention to the map symbols, you can see that the Tohoku area is filled with the symbol marking “wilderness.” We want to bind these three scattered lines together and enhance the value of the region. Our logo depicts this process, as well as our wish to have many tourists come and “enter” the region, represented by the Chinese character “入.”