We will enhance a premium brand that is unique to the six-city, three-town area. In doing so, we will encourage a form of tourism whose value surpasses existing conceptual frameworks. Through reciprocal cultural and economic exchanges with other countries, we will carry out sustainable community development that builds a prosperous region that is good to both live in and visit.
If you look at a map of Japan and pay attention to the map symbols, you can see that the Tohoku area is filled with the symbol marking “wilderness.” We want to bind these three scattered lines together and enhance the value of the region. Our logo depicts this process, as well as our wish to have many tourists come and “enter” the region, represented by the Chinese character “入.”